How to encourage sustainable transport: bicycle racks

Large companies, public organisations and other institutions are coming under increasing pressure to do their bit for the environment. We live in a time when the evidence of increasing global warming is all around us, and a generation happy to take the easy option when it comes to transport are facing potential adverse health effects.

For these reasons, bicycle travel is being promoted more heavily, and it is hard to argue against its advantages. For a start, more people on two wheels instead of four means less cars on the road – the first step to reducing our pollution and trying to save the planet.

Those who choose to take to the saddle are also doing themselves the world of good, enjoying a raft of health benefits that come with extra exercise. A speedier metabolism resulting in weight loss, stronger muscles and an improved appetite are accepted results of the exercise that bike riding gives us. It can also be easier on the joints, unlike the high impact cardiovascular activity of running. So how should you go about encouraging cycling for those in your organisation?

Ideal for schools, gyms, call centres and office environments, bicycle racks are a good way to get the ball rolling. If people have somewhere to leave their bike safely for the day, they are a lot more likely to consider the move to two wheels. From simple loops to full-blown shelters, there are a range of bicycle racks available depending on the size of the space you have in mind for their location. There are also different styles and colours of bicycle racks which can be more suitable for particular types of buildings, from green, to blend in with sites surrounded by nature, to more understated colours such as black and metallic.

The appearance alone of a bicycle rack on your site can encourage participation in cycling. There is often no need for a targeted campaign by way of notice boards and emails. Once riders see there is space for them to park up their bike, they can be inspired to cycle instead of driving or taking public transport options.